Find partners for cybersecurity software
Who can resell your cybersecurity software?
The 5 partner types that already sell to security buyers in the US, why they fit, and how to pitch each one.
| Partner type | Why they fit | Typical deal | Pitch angle |
|---|---|---|---|
| MSPs | Run IT for SMBs and choose the security stack | Resell with margin | A new managed line they bill every month |
| MSSPs | Security is their whole offer | Wholesale pricing | Cover a gap in their service catalog |
| Value-added resellers | Already sell and deploy security products | Resell with margin | A product their account managers can attach |
| vCISO consultants | Trusted to pick tools for the client | Referral commission | Show measurable progress to their clients |
| Compliance firms | Audits create the need for new controls | Referral commission | Close audit findings faster |
Draft content, to validate per category before publishing.