Find partners for sales software
Who can resell your sales software?
The 5 partner types that already sell to sales leaders in the US, why they fit, and how to pitch each one.
| Partner type | Why they fit | Typical deal | Pitch angle |
|---|---|---|---|
| HubSpot agencies | Build and run the CRM for SMB sales teams | Referral commission | A tool that makes their CRM work visible |
| RevOps consultants | Design the sales stack, tool by tool | Services + referral | More implementation hours per client |
| Salesforce integrators | Own the mid-market sales stack | Resell or referral | Extend their projects with a ready integration |
| Sales training firms | Change how reps work, then need tools to hold it | Referral commission | Make their training stick after they leave |
| Fractional CROs | Pick the stack for several companies at once | Referral commission | One recommendation, several clients |
Draft content, to validate per category before publishing.