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HighLevel affiliate program: commission, cookie and how to join

VerdictThe HighLevel Affiliate Program pays 40% monthly recurring commission for every month a referred agency remains a customer, plus 5% on second-tier referrals. It uses a 90-day last-click window, a $50 minimum payout and monthly payments, tracked through FirstPromoter.

HighLevel Affiliate Program: quick facts

Commission40% monthly recurring + 5% second tier
ModelRecurring
Paid forLifetime
Cookie90 days
Minimum payout$50.00 USD
Payout frequencyMonthly, typically on the 15th of the month
PlatformFirstPromoter
Program typeAffiliate
Notes40% monthly recurring commission for every paying agency customer you refer, paid every month they remain a customer. An additional 5% monthly recurring on agencies signed up by agencies you referred (Tier 2). Applies to Single Location, Agency Unlimited, Agency Pro (SaaS) and other recurring products.
Official pagegohighlevel.com/joinaffiliate

How to join HighLevel's program

  1. Existing HighLevel customers open the Affiliate Portal from their account.
  2. Non-customers register on the HighLevel affiliate portal (gohighlevel.firstpromoter.com).
  3. Review the HighLevel Affiliate Program Services Agreement and Program Policies.
  4. Share your affiliate link and get paid monthly once you pass $50.

Partner tiers

TierRequirementReward
Tier 1Direct referrals40% monthly recurring commission
Tier 2Agencies signed up by an agency you referredAdditional 5% monthly recurring commission

Requirements

  • Referred customer must click your affiliate link, complete a new purchase and keep the account in good standing for at least 45 days
  • Last-click attribution within a 90-day window
  • No self-referrals
  • After referring two customers, a live conversation with a HighLevel team member is required before further payouts
  • Commissions may be forfeited if the $50 threshold is not reached within 120 days

Who should promote HighLevel?

HighLevel sells to marketing agencies, freelancers and small businesses that need an all-in-one CRM, funnel and marketing automation platform, often white-labeled. Paid plans start at $97/month (Starter plan). The program fits:

  • Marketing agency owners
  • YouTubers and course creators teaching agency growth
  • Existing HighLevel customers
  • Marketing automation bloggers

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HighLevel program FAQ

How much does the HighLevel Affiliate Program pay?

The HighLevel Affiliate Program pays 40% monthly recurring commission for every month a referred agency remains a customer, plus 5% on second-tier referrals. It uses a 90-day last-click window, a $50 minimum payout and monthly payments, tracked through FirstPromoter.

How long does HighLevel pay commissions?

HighLevel pays commissions for the lifetime of the referred customer.

How long is the HighLevel affiliate cookie?

The HighLevel Affiliate Program uses a 90-day cookie: a purchase within 90 days of the click is credited to the partner.

How do I join the HighLevel Affiliate Program?

Existing HighLevel customers open the Affiliate Portal from their account. Non-customers register on the HighLevel affiliate portal (gohighlevel.firstpromoter.com). Review the HighLevel Affiliate Program Services Agreement and Program Policies. Share your affiliate link and get paid monthly once you pass $50.

Sources

  1. HighLevel Support: Become a HighLevel Affiliate, checked Sep 30, 2026
  2. HighLevel Affiliate Program Services Agreement, checked Sep 30, 2026
  3. HighLevel Affiliate Program Policies, checked Sep 30, 2026
  4. HighLevel pricing, checked Sep 30, 2026

Terms change. Always confirm on the official page before you apply. Spotted an outdated figure? Tell us. Logos and brand names belong to their owners. Being listed does not imply a partnership with or endorsement by Scoutner.

Read next: B2B Referral Program: How to Set One Up and What to Pay

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