WooCommerce Affiliate Program (Automattic): quick facts
| Commission | Up to 30% on a customer's first paid purchase and 10% on purchases from returning customers |
|---|---|
| Model | Recurring |
| Paid for | Not published |
| Cookie | 30 days |
| Minimum payout | $10 (Impact platform minimum, or equivalent in payout currency) |
| Payout frequency | Based on the affiliate's Impact settings: when the balance reaches the chosen threshold or on fixed dates (1st or 15th of the month); actions lock 1 month and 16 days after the end of the month tracked |
| Payout methods | Electronic Funds Transfer (EFT), including ACH, International wire transfer, PayPal where supported |
| Platform | Impact |
| Program type | Affiliate |
| Notes | The Automattic help center states 30% on a customer's first paid purchase and 10% on returning customers' purchases for paid WooCommerce Marketplace extensions and themes; free products earn nothing. The program is shared with other Automattic brands (WordPress.com, Jetpack, Sensei) at their own rates. |
| Official page | woocommerce.com/affiliates |
How to join WooCommerce's program
- Sign up through the Impact link on the WooCommerce affiliates page.
- Wait for the Automattic team to verify your account.
- Once approved, create campaigns for WooCommerce and other Automattic brands from the dashboard.
Requirements
- An established audience to monetize
- Account verification by the Automattic team
Who should promote WooCommerce?
Who buys WooCommerce: Merchants building online stores on WordPress who buy extensions, themes and hosting. Paid plans start at Free, open-source plugin; paid extensions $29 to $299/year each.
The program fits:
- WordPress bloggers and tutorial creators
- Ecommerce developers and agencies
- Plugin and theme review sites
Similar ecommerce programs
| Program | Commission | Paid for | Cookie | Platform |
|---|---|---|---|---|
| PayhipEcommerce | 50% recurring commission on the transaction fees and monthly paid plans of referred sellers, for life | Lifetime | 30 days | In-house |
| SendOwlEcommerce | 50% of the referral's base subscription (excluding overage payments) for the first 12 months of their paid subscription | 12 months | 90 days | In-house |
| Lemon SqueezyEcommerce | 30% recurring commission on every sale you generate, for as long as referrals remain customers | Lifetime | Not published | Rewardful |
| SamCartEcommerce | 30% commission for up to 2 years on each new SamCart paid user | 24 months | 30 days | In-house |
| SellfyEcommerce | 25% lifetime recurring commission, rising to 30%, 35% or 40% based on monthly sales volume | Lifetime | 90 days | Dub Partners |
| AutoDSEcommerce | 20% commission on each new paying subscriber, every month for up to 3 months from signup | 3 months | Not published | In-house |
All ecommerce affiliate programs · Programs on Impact · Full directory
WooCommerce program FAQ
How much does the WooCommerce Affiliate Program (Automattic) pay?
WooCommerce, through the Automattic affiliate program on Impact, pays 30% on a customer's first paid Marketplace purchase and 10% on returning customers' purchases, with a 30-day tracking window and a $10 payout minimum.
How long does WooCommerce pay commissions?
WooCommerce does not publish how long commissions are paid.
How long is the WooCommerce affiliate cookie?
The WooCommerce Affiliate Program (Automattic) uses a 30-day cookie: a purchase within 30 days of the click is credited to the partner.
How do I join the WooCommerce Affiliate Program (Automattic)?
Sign up through the Impact link on the WooCommerce affiliates page. Wait for the Automattic team to verify your account. Once approved, create campaigns for WooCommerce and other Automattic brands from the dashboard.
Sources
- WooCommerce Affiliate Program page, checked Oct 5, 2026
- Automattic affiliate help: payouts and commissions, checked Oct 5, 2026
- Automattic affiliate program page, checked Oct 5, 2026
- WooCommerce pricing, checked Oct 5, 2026
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<a href="https://scoutner.com/programs/woocommerce"><img src="https://scoutner.com/badges/verified-on-scoutner.svg" alt="WooCommerce partner program verified on Scoutner" width="250" height="56"></a>Read next: B2B Referral Program: How to Set One Up and What to Pay