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Partner program one-pager template

The single page you send to a prospective partner after the first call. Fill in your program details, then copy it or download it as Word.

Fill in your details

Optional. The template updates as you type. Nothing leaves your browser.

Program nameYour companyYour ICPOne-line benefitPartner typesWho should joinCommissionDurationPayout scheduleTypical client priceNumber of clientsExample earningsRegistration linkProtection periodPartner contactExtra benefitClient benefit with a number if you have oneContact emailApply linkDate

# The [Program name] partner program

[Your company] helps [Your ICP] [One-line benefit]. Our partners are [Partner types] who already work with those teams.

## Who it is for
[Who should join]

## What you earn
- Commission: [Commission]
- Paid for: [Duration]
- Paid: [Payout schedule]
- Example: a typical client pays [Typical client price] a year. Refer [Number of clients] clients and you earn [Example earnings] in year one.

## How a referral works
1. Register your client at [Registration link]. Your claim is protected for [Protection period].
2. We run the demo and the sale, and keep you updated.
3. When the client pays, your commission is added to your next statement.

## What you get
- A demo account and product training
- Co-branded materials for your clients
- A named partner contact: [Partner contact]
- [Extra benefit]

## Why your clients will thank you
[Client benefit with a number if you have one]

## Join
Reply to [Contact email] or apply at [Apply link]. It takes about 10 minutes.

Last updated: [Date]

Not legal advice. Free to use and adapt (CC BY 4.0). Have a lawyer review contracts before signing.

What goes in a partner program one-pager?

A partner one-pager answers the five questions every prospective partner asks: who the program is for, what they earn, how a referral works from intro to payout, what support they get, and how to join. If it takes more than a page, the program is too complicated.

Lead with the partner's economics. An example with real numbers (a typical client, your price, their commission over a year) persuades better than a list of benefits.

How to use it

Send it after the first call, not in the first email. Pair it with a short email that recaps the overlap you discussed. Keep one version per partner type if their economics differ, for example referral partners and resellers.

Update it every time the program changes, and date it: partners forward it to colleagues months later.

FAQ

Should the one-pager show commission rates?

Yes. Partners decide on economics. Show the rate, how long it is paid and one worked example.

PDF or web page?

Both work. A web page is easier to update; a PDF is easier to forward. Keep them identical.

What is the most common mistake?

Writing about your product instead of the partner's clients and revenue.