10 partnership email templates

# 10 partnership email templates

Replace every field in double braces. Keep each email short, send it from a real person's inbox, and personalize the overlap line: it is the part that gets replies.

## 1. First email: agency
Subject: [Their agency] clients and [Your product]

Hi [First name],

I saw that [Their agency] [Specific overlap]. A lot of those teams also need [What your product does], and that is what [Your product] does.

We pay agencies [Commission] on every client they refer, and we can co-brand a short guide for your clients.

Worth a 15-minute call next week?

[Your name]

## 2. First email: consultant
Subject: A recurring line for your [Their specialty] clients

Hi [First name],

Your work on [Their specialty] puts you in front of exactly the teams that buy [Your product]. When a client asks you how to [Problem you solve], we would like to be the answer you trust.

Consultants in our program earn [Commission] and get a demo account to show clients. Open to a short call?

[Your name]

## 3. First email: managed service provider (MSP)
Subject: Adding [Your product] to [Their company]'s stack

Hi [First name],

[Their company] manages IT for [Their client type]. [Your product] [One-line benefit], and MSPs resell it at a [Reseller margin] margin with billing on their own invoice.

Could we compare notes for 20 minutes? I can show you what two MSPs in our program bundle it with.

[Your name]

## 4. First email: complementary software vendor
Subject: [Their product] + [Your product] for shared customers

Hi [First name],

Many teams that use [Their product] also use [Your product] for [Your use case]. We think there is room for a simple referral swap: we send you the customers who need [Their category], you send us the ones who need [Your category].

Would you be open to comparing overlapping accounts on a call?

[Your name]

## 5. Follow-up 1 (3 days later)
Subject: Re: [Original subject]

Hi [First name], bumping this in case it got buried. Happy to send a one-page summary of the program instead of a call if that is easier.

[Your name]

## 6. Follow-up 2 (5 days later), with proof
Subject: Re: [Original subject]

Hi [First name], one number that might help: [Proof point]. If the timing is wrong, just tell me and I will stop here.

[Your name]

## 7. Break-up email
Subject: Closing the loop

Hi [First name], I will not follow up again. If partnering on [Your category] becomes relevant for [Their company], reply to this email and I will get back to you the same day.

[Your name]

## 8. After the call: recap and next step
Subject: Recap: [Their company] x [Your product]

Hi [First name],

Thanks for the time today. Recap:
- Overlap: [What you agreed on]
- What you earn: [Commission and duration]
- Next step: [Next step]

The one-pager and agreement are attached. I will check in on [Follow-up date].

[Your name]

## 9. Welcome: first week as a partner
Subject: Welcome to the [Program name] program

Hi [First name],

You are in. Here is everything in one place:
- Your referral link or registration form: [Link]
- Demo account: [Demo access]
- Your partner contact: [Partner manager name and email]

The fastest first referral usually comes from one client who already asked about [Problem you solve]. Who comes to mind?

[Your name]

## 10. First campaign to forward to clients
Subject: A ready-to-forward email for your clients

Hi [First name],

Here is a short email you can send your clients as is, or adapt:

"Hi, a quick tip: if [Client pain point], [Your product] [One-line benefit]. I have seen it work for [Similar client type]. Happy to introduce you if useful."

When a client replies, register them here: [Registration link]. I will take it from there and keep you posted.

[Your name]