Short answerRecruit for fit, not volume: look for firms that already serve your buyers and already recommend software to them.
Why volume fails
Only 1.28% of affiliates generate a sale (Rewardful, 2026). A long list of sign-ups is not a channel.
Affiliate, referral partner or reseller?
An affiliate shares a link and earns a commission, a referral partner introduces warm leads you close, and a reseller buys your product and sells it under its own contract. See the full comparison.
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