Short answerStart from your best customers, list who they already pay for advice and services, score those firms on fit, and pitch each one with a revenue case built on their own client base.
Why partners beat cold outreach
Referrals convert about 10x better than cold outreach, because the introduction comes from someone the buyer already trusts (Channeltivity). Yet most programs stall: only 7.6% of affiliates ever send a referral (Rewardful, 2026).
Define your ideal partner profile
- Who your customer is: size, industry, buyer
- Who they already pay for advice or services
- Which of those firms sell or recommend software today
Get your ideal partner profile in 10 minutesPaste your URL. Scout drafts it and finds your first 10 partners.
Where to find them
Partner directories (HubSpot Solutions Directory, Salesforce AppExchange consultants), agency case studies, marketplaces and LinkedIn. Also look at the logos on your customers' vendor pages: the agencies and consultants listed there already serve buyers like yours.
Then score every firm on fit: same buyers, a complementary offer, and a history of recommending software. The channel partner recruitment process covers what comes after.