Short answerAn ideal partner profile answers four questions: what you sell, to whom, which partner types already serve those buyers, and where.
The template
- You sell: your product category
- To: company size and buyer
- Best partner types: agencies, consultants, resellers, MSPs who serve those buyers
- Where: country and top states
Example: HR software
- You sell: HR and onboarding software
- To: SMB and mid-market, 50 to 500 employees
- Best partner types: HR consultants, payroll bureaus, PEOs, HRIS implementers
- Where: United States
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