Short answerPartners sell when they get a reason each month: a campaign to forward, a list of their clients to pitch, a nudge when they go quiet.
The numbers
Only 7.6% of affiliates send a referral and 1.28% generate a sale (Rewardful, State of SaaS Affiliate Programs, 2026). Signed is not selling.
What to give partners every month
- A co-branded campaign: an email, a LinkedIn post and an updated one-pager they forward to clients
- A short list of their own clients who fit your product
- A check-in when activity drops
Get your ideal partner profile in 10 minutesPaste your URL. Scout drafts it and finds your first 10 partners.
Who to stop feeding
Pay on time, share wins publicly, and remove partners who stay inactive for two quarters so your effort goes to the ones who sell.